We meet.
We get on.
We meet again.
We share ideas.
We get excited.
We listen to what you need.
We figure out some chemistry stuff.
We catch feelings.
We make something sweet together.
A commercial, a music video, a content piece, even a film.
Whatever it is, it’s beautiful. Really beautiful.
And then we do it again. And again.
Because when Love works,
it makes everything better.
Love Dani
Her work is simultaneously nuanced and noticeable. Characterized by stand-out singular moments, an unrivalled knack for casting, obsessive attention to detail and breath-taking cinematography, Dani Hynes’ spots create layers of emotions that reach deep into the hearts and eyes of audiences. Renowned for her ability to work with anyone from her own son to Trevor Noah, Dani prizes authenticity and human truth above all else. Her wonderful combination of narrative candor and cinematic ease has become something of a trademark. Her diverse reel stretches effortlessly across a global roster of high-end brands. She does whatever it takes to bring a script to life. As an award-winning ex-agency creative director, Dani remains devoted to the power of the idea. Her wide range of skills should never detract from her singular focus – creating spots that reward over and over again.
Love James
James Reynolds, a Johannesburg based Director/DOP and all round amazing guy. Addiction of choice? Making a shoot work and creating eye-wateringly beautiful pictures. With a strong background in Performance and Theatre, James’ love of Photography and Film led him into working as a beloved director’s assistant with the likes of Zee Ntuli, Thabang Moleya, Dani Hynes, Slim and Chloe Coetsee among others.
While shooting BTS, Stills and Social content James’ keen and clever eye got noticed, quickly. After short stints as a Director at Seriti and Made Films, James spent ’23 and ’24 Director/DOP-ing short film, doccies, music videos, corporate and travel films where he learnt how to get the shots regardless of the constraints of budget and time. Now he is once again keen to take on all kinds of briefs- from small travel crews to bigger brand pieces. His breadth of experience means he can chase down the kernel concept of a film, knowing when to lean on story, mood or aesthetic. Where best to deploy budget to suit each project is his particular and much admired skill. He is super keen to chat, conceptualise and commit. Cause he’s a man in Love.
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